Template-Type: ReDIF-Paper 1.0
Title: Elicitation formats and the WTA/WTP gap: A study of climate neutral foods
Abstract: We conduct a field valuation experiment where we vary the valuation method (contingent valuation vs. inferred valuation) as well as the payment format (dichotomous choice vs. payment card). Willingness-to-accept and willingness-to-pay valuations are elicited in a within-subjects design for foods with climate neutral labels. We find a similar gap for valuations elicited with the contingent or the inferred valuation method. However, we also find that the gap can be muted by using a payment card elicitation format.
Length: 27 pages
Creation-Date: 2014
File-URL: http://aoatools.aua.gr/RePEc/aua/wpaper/files/2014-1_drichoutis.pdf
File-Format: Application/pdf
Number: 2014-1
Classification-JEL: D12, C93
Keywords: willingness to pay; willingness to accept; contingent valuation; inferred valuation; payment card; single bounded
Author-Name: Andreas C. Drichoutis
Author-X-Name-First: Andreas
Author-X-Name-Last: Drichoutis
Author-Workplace-Name: Department of Agricultural Economics,, Agricultural University of Athens
Author-Email: adrihout@aua.gr
Author-Name: Jayson L. Lusk
Author-X-Name-First: Jayson
Author-X-Name-Last: Lusk
Author-Workplace-Name: Department of Agricultural Economics, Oklahoma State University
Author-Email: jayson.lusk@okstate.edu
Author-Name: Valentina Pappa
Author-X-Name-First: Valentina
Author-X-Name-Last: Pappa
Author-Workplace-Name: Department of Economics, University of Ioannina
Author-Email: pappaval@gmail.com
Handle: RePEc:aua:wpaper:2014-1